Meet Freshgenet
Freshgenet Ruffa
Designer and Founder
I’m Freshgenet Ruffa, the designer and founder of Freshgenet. I created this brand to share clothing that feels unique, elegant, comfortable, and personal.
I design select pieces in the collection and thoughtfully curate others from artisans around the world. My original designs are made in Los Angeles, and every piece is chosen with care for women who want to feel confident, beautiful, and authentically themselves.
Freshgenet is designed for everyday life, travel, and special occasions—offering styles that are effortless, expressive, and made to be enjoyed.
Welcome to Freshgenet.